Scent marketing is a type of sensory marketing that targets a shopper’s sense of smell. The objective is to create a memorable, pleasant shopping experience and increase sales. 

Retail spaces face many decisions when creating the right atmosphere to suit the products they’re selling. Decor, lighting, art, music, and, increasingly, smell all combine to create an immersive brand experience.

The right scent featured in your store builds a powerful, long-lasting association with it and communicates your brand identity. Some 75% of emotions generated every day are due to smell, which makes scent marketing critical in driving sales in-store.